Hen Party Statistics – 2022-2023 Industry Report

If you’re after the latest info, our 2023-2024 hen do stats blog has officially dropped!
Head there now for the complete lowdown on all things hen!

Discover the latest hen party statistics courtesy of the UK’s leading hen organisers GoHen.com.

From the most popular destinations to average cost, group size and more, we’ve dug down deep into the stats for all things hen in 2022 and 2023.

So, if you’re not sure where to go, what to do, or how much you should be looking at spending, you’ll find all the answers below.

Feel free to use any statistics in the article, but please credit GoHen.com with a reference/link.

Hen Do Stats 2022-2023 – The Highlights…

➡️ Most Popular UK Destination 2023 – Bath

➡️ Most Popular European Destination 2023 – Marbella

➡️ UK/Europe Split 2023 – 67% UK / 33% Europe

➡️ Average Hen Do Cost 2022 – £157

➡️ Average Hen Do Group Size 2023 – 15

Most Popular Destinations 2022 & 2023

International Travel is Back!

Yes, international hen celebrations are back and booming with five of the Top 10 most popular destinations for 2023 set to be from Europe.

2022 – In 2022, we were still in the shadow of the pandemic, and although international travel came back, many hens opted for a UK celebration instead.

2023 – This year, we’ve seen a big rise in international hen enquiries, most of which coming in for Spain and Portugal, so it seems hens are in search of some much-needed sun!

In terms of UK celebrations, Bath still reigns supreme, whilst Marbella is expected to be the most popular European destination.

Bath – Yes, Bath once again looks set to be the most popular UK destination for hens and it’s easy to see why. It’s stylish, it’s refined and it’s packed full of amazing activities, houses, nights out and possibly the best spa in the country! What’s not to love?!

Explore everything that a Bath hen party has to offer now!

Marbella – Marbella is elite. This sun-kissed destination is a dream hen adventure. If you’re looking at this incredible party town, please note it is on the more expensive side and we’d recommend alternatives like Ibiza and Albufeira if you’re working to a budget.

Explore everything that a Marbella hen party has to offer now!

UK vs. Europe Split 2022 & 2023

Sunshine & Good Vibes

Though international travel is back in 2023, the majority of hens are still preferring a UK celebration, with two-thirds looking at staying on our shores.

UK – 67% of hens are still looking at a UK celebration even though European travel is back up and running.

Check out all of our UK hen party destinations here.

Spain & Portugal – Spain and Portugal look set for a bumper year of hen tourists, with over a quarter of hen parties heading to these two countries, respectively.

Check out all of our European hen party destinations here.

Average Hen Do Cost

➡️ 2013 – £99
➡️ 2014 – £114
➡️ 2015 – £121
➡️ 2016 – £123
➡️ 2017 – £139
➡️ 2018 – £151
➡️ 2019 – £151
➡️ 2020 – COVID
➡️ 2021 – COVID
➡️ 2022 – £157

*Cost includes activities, accommodation, and nightlife activities

The average cost of a hen do reached its highest total in 10 years in 2022 – £157 per person for the activities, nightlife and accommodation options.

And whilst it could be partly due to an increase in costs since 2013, many people post-pandemic were looking to go big after two years of not really being able to do much.

Average Hen Party Size 2022 & 2023

💃🏻Average Hen Party Size 2022: 13
💃🏻Average Hen Party Size 2023: 15

The average hen party size is expected to rise in 2023 from 13 people to 15 people.

In 2022, GoHen saw a group of 42 head to Bristol as well as a group of 39 jetting off to Krakow.

Most Popular Activities 2022 & 2023

Did you know, statistically, hens are 4x more likely to have some element of nudity on their pre-wedding weekends than stags?

In the Top 10 most popular activities, you’ll find butler in the buff, male strip show and life drawing.

Cocktail mixing remains the number one choice, whilst bottomless brunch has shot to popularity since the pandemic.

Stag Stats…

Want to see how it compares to the stags? Head to our stag site StagWeb.co.uk for the complete lowdown.

GoHen & StagWeb are part of the Groupia brand.